Damn you, America!!!
hey don’t let the title mislead you.. i haven’t dropped my uncle sam plans or neither they have rejected my visa. I am just mad at some of the totally absurd American effects on India.
Ok one has to believe that Americans are the best best brand builders in the world. They have projected brand America such that everyone believes that it is the most influential nation at the global foyer. Fine, It is. But does that mean they are entitled to invade any country with their products and culture?
I am not at all in mood of repeating those western culture is wine and our culture is divine stories. They have their culture and we do have ours and we live our lives. That leads to another question and kind of dilemma that what makes culture? There were times when products were made in order to fit them in culture. Now this dragon of marketing has become so f**kin strong that it has started to temper with culture. Now they wanna mold the culture so brands designed for their culture can be fit in other countries as well. Ok I think I sound confused, right? Lemme get into more details.
i have lods of examples but i don’t know which one is the most convincing or lets say convincing enough. Anyways, let’s have a look at this hip-hop music. Initially i thought of writing about retail but that dint lead to the central idea. Ok we all know that every product needs to make new and stronger customer base if they wanna survive. Children and adolescents are the softest target of all. Now what the fuck is hip-hop music? Can it be called music at first place? I am not gonna criticize hip-hop here some may like it as well. Their choice. But I bet hardly 5% of Indian know what the hell is Hip-Hop. But look at the way these losers are marketing hip-hop music. Try asking a teenager of some metro about being cool.. You would know the effect of this shit.. What is hip-hop? A totally mutant product developed (?) by some afro-american people residing mostly in NYC. That has done wonders in US. But ghettos are birthplace of hip-hop. Indirectly, hip-hop promotes the ghetto culture and ghetto culture has lods of products associated with it. And look at the way these losers have tried to capture children’s tests. Have u played GTA games? Their main protagonist hails from ghettos and they have made him look cool and all that. Again I am not against ghettos and all but why do we need to adapt the ghetto life styles when we really can afford to live in a way more civilized way. Anyways, that’s stern marketing.
This was just one of the example of menace of marketing. Lot more to write but right now getting bored. Will add more to this topic. Keep watching this space….
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